Gold Master’s history dates back to October 8,1991, when Gold Master was officially debuted simultaneously in Thailand and Hong Kong with the opening of three outlets in the heart of Bangkok and one outlet in Hong Kong . The launching of Gold Master has taken the world by storm with its exquisite works of art that have revolutionized centuries of gold making traditions, shattering the myth that 24k gold cannot be crafted into jewellery.

Prior to the 1990s, the world’s jewellers rejected the notion of producing jewellery from 99.99% pure gold as technically impossible for one simple reason that the 24-carat gold was deemed too soft to hold its shape. Producing fine jewellery from 99.99 per cent pure gold became a challenge to Gold Master that the company engaged in intensive research and development to revolutionize gold jewellery making. The skill and tenacity has resulted in Gold Master earning enormous brand equity and recognition, by being the World’s first company to pioneer the production and distribution of 99.99% pure gold jewellery. The unique characteristics and pure quality of Gold Master’s products has led to official recognition by the World Gold Council and leading Jewellers worldwide, as well as in Thailand .


Gold Master has revolutionized the gold trade market in Thailand . Gold Master pure gold jewellery is producing high retail activity locally and is expected to generate significant export revenues on the international markets. The Gold Master collection represents the culmination of state-of-the-art production with high quality, technology and design skills through international multi-network distribution channels.


SuperBrands 2005 Award – Reader’s Digest

Thailand ‘s Brand – Department of Export Promotion

Official International Coins Distribution at the Atlanta Centennial Olympic Games

  • Top Ten Jewelry Award – 16th Bangkok Gems, Jewelry, Watch & Clock Fair
  • Prime Minister’s Export Award for Distinctive Development & Marketing of Thai Owned Design Jewelry
  • The Chairman, Mr. Nopdol Tumwattana, was announced Thailand ‘s Best Marketing Executive
  • Jewel Award Department of Export Promotion

Gold Prize of the 9th Thailand Marketing Awards, Thammasat University (Faculty of Commerce & Accountancy) and Thailand Management Association

Bronze Medal: Bangkok Gems & Jewellery Fair


  • Collaborated with World Gold Council the new co-op “Glow with Gold” campaign as part of the global marketing initiatives to promote gold’s new image and positioning to boost gold demand to new height
  • Main Sponsor for “The Power of Hope” Autistic Gala Charity Night in Bangkok
  • Granted official license to produce commemorative gold ring for movie premier of the Lord of The Rings in Thailand
  • Launching of Gold Master Membership program
  • Grand launching of new Gold Master’s “The String” accents with a gala fashion show
  • Celebrate the 5th coming successful year of The Power of Pure Gold and Launching new collection “Harmonique” and new TVC “Desert Dance”
  • Granted official international coins distribution license for the Atlanta Centennial Olympic Games
  • Opening of the fifth Gold Master outlet in Malaysia
  • The first presence of Gold Master outlet in Singapore at the Lane Crawford store
  • Franchise license awarded to Sriwani Holdings Group of Kuala Lumpur for the distribution of Gold Master in Malaysia
  • 12th Gold Master outlet in Taiwan at Sogo Department Store, Taipei
  • Introduction of the world’s first pure gold car key, in a joint promotion with the MMC Sithipol Company for the Mitsubishi Galant Ultima car
  • Representing Thailand as one of the outstanding Thai products and enterprises at the Korea ‘s Exposition (Thai Pavilion) in Tarjon
  • Launching of three new collections of Gold Master product – Baby Gold, Youth Gold and Gold Image
  • Debut of the unique pure gold greeting card.
  • Introducing the first mail order service in cooperation with Bangkok Bank credit card for a special edition King Rama V pendant and brooch
  • Tenth Gold Master outlet in Thailand opened
  • Official launch of Gold Master at Dusit Thani Hotel , Thailand
  • First exports of Gold Master to the United States at Zale Corp’s retail jewelry outlets in Texas
  • Staging of the Gala Gold Master Fashion Show that raised a record 276 million Baht for the Queen Sirikit Medical Center
  • First Gold Master boutique in Taiwan opened, situated in the Nan-King Department Store, Taipei
  • Opening of the first two domestic Gold Master outlets
  • Simultaneously, the first two overseas Gold Master outlets at Lane Crawford House in Hong Kong


Services Gold Master pioneered the “no door pushing concept” or “shop within a shop” concept which has revolutionized gold jewellery retailing in Thailand . Our distinctive GREEN and GOLD Gold Master outlets are located in all leading department stores within Thailand whereas Gold Master has earned its reputation for service excellence. At Gold Master, the customers are the key focus of our company success and all Gold Master staff are committed to ensure the customers satisfaction at all times. Gold Master’s specially patented process for creating gold jewellery has transformed the gold industry in Thailand . All stages of production are performed under one roof and subject to stringent quality control. This includes the concept of the guarantee “BUY BACK POLICY” at premium value above quoted daily gold price to ensure customers the authenticity of our merchandise with a Gold Class Guarantee of service and repair. Return Policy 1. No refunds 2. Exchange within 7 days (applies only to local outlets) 3. All original receipt and certificate of guarantee must be provided upon exchange of merchandise.